In early 2024, content creator Dem Wa Facebook, known for her infectious humor and relatable charm, captured the hearts of Kenyans through her dynamic collaboration with Oga Obinna on Obinna Show Live. Her rise from a budding social media personality to a celebrated figure in Kenya’s entertainment scene was marked by significant support from Obinna TV Studios and Oga Obinna himself. Despite a publicized fallout in late 2024, the contributions of Obinna TV Studios were pivotal in elevating her brand.

A Star Discovered on Obinna Show Live

Dem Wa Facebook’s story began to gain traction when she was invited as a guest on Obinna Show Live in early 2024. Her unique comedic style and authentic personality resonated with audiences, leading Oga Obinna to recognize her potential as a valuable asset to his platform. Their collaboration blossomed into a regular segment on the Weekly Show, where their on-screen chemistry became a fan favorite, often likened to a comedic “internet wife” dynamic. Dem Wa Facebook’s rise was not without challenges, as critics initially discouraged her from working with Obinna, but her manager and Obinna’s support helped her overcome these hurdles, cementing her place in the spotlight.

The Weekly Show showcased Dem Wa Facebook’s ability to connect with audiences through humor and relatability, drawing thousands of viewers and boosting her social media following. However, by November 2024, rumors of a fallout surfaced when Obinna missed her birthday party and the Weekly Show was paused, leading to speculation about their professional relationship. Despite these challenges, the support provided by Obinna TV Studios during her rise remains a cornerstone of her success.

Empowering Dem Wa Facebook

Obinna TV Studios, under Oga Obinna’s leadership, has a strong track record of uplifting emerging talents through its Corporate Social Responsibility (CSR) initiatives. For Dem Wa Facebook, the studio’s support was instrumental in transforming her from a social media enthusiast to a household name.

Providing a Platform on Obinna Show Live

The most significant boost to Dem Wa Facebook’s career came from her regular appearances on Obinna Show Live and the Weekly Show. Obinna TV Studios provided her with a platform to showcase her talent, which included:

• Regular Co-Hosting Role: After her initial guest appearance, Obinna invited Dem Wa Facebook to co-host the Weekly Show, giving her consistent exposure to a wide audience. This role helped her gain recognition and build a loyal fanbase.
• Creative Freedom: Obinna encouraged Dem Wa Facebook to express her unique comedic style, which resonated with viewers and contributed to the show’s popularity. He noted in an interview that fans embraced her, making the collaboration a transformative experience for both.
• Nationwide Tours: Obinna TV Studios facilitated tours across Kenya, where Dem Wa Facebook performed alongside Obinna, further amplifying her visibility and establishing her as a rising star in the entertainment industry.

Negotiating High-Value Brand Deals

Oga Obinna’s industry connections and negotiation skills played a crucial role in securing lucrative opportunities for Dem Wa Facebook. A notable example includes:

• Influencing Gig with a Supermarket: Obinna personally negotiated a short-term influencing deal for Dem Wa Facebook with a supermarket, demanding KSh 500,000 per month for her services. This high-value deal showcased his commitment to ensuring she was fairly compensated for her growing influence. Fans commended Obinna for looking out for her, though some questioned her worth for such a fee at the time.
• Brand Elevation: Through Obinna’s mentorship, Dem Wa Facebook’s brand was elevated, positioning her as a sought-after content creator for endorsements and collaborations, further solidifying her financial and professional growth.

Mentorship and Career Guidance

Oga Obinna took a personal interest in Dem Wa Facebook’s development, offering mentorship to help her navigate the complexities of fame. His efforts included:

• Professional Advice: Obinna provided guidance on managing fame, dealing with critics, and building a sustainable career. In a heartfelt statement, he advised Dem Wa Facebook and her management team about the challenges of fame, friends, and fans, emphasizing the importance of resilience as she stepped into 2025.
• Empowerment Against Critics: When critics tried to discourage Dem Wa Facebook from collaborating with Obinna, he and her manager supported her decision to continue, recognizing the empowerment and opportunities the partnership offered. This encouragement helped her stay focused on her growth.

The Fallout and Moving Forward

By late 2024, tensions emerged, leading to the cancellation of the Weekly Show and Obinna’s decision to remove all related content from his YouTube channel. He explained that the show was his idea and fully funded by him, justifying his decision to rebrand with a new co-host, Kartelo, to avoid comparisons and fan pressure. Dem Wa Facebook’s comments about managing expectations, made after Obinna missed her birthday, and Obinna’s cryptic response about a “ship sinking” fueled speculation of a rift. At Alex Mwakideu’s 20th anniversary radio celebration, Obinna addressed the rumors, stating, “Time reveals everything,” and described their relationship as “in limbo,” leaving the future of their collaboration uncertain.